WESTROW HARROGATE’S
FUTURISTIC FACELIFT
Beauty’s most definitely
on the inside as the Westrow Harrogate salon enjoys a £150,000 facelift
With a seven-strong
salon group across Yorkshire, keeping one-step ahead of the trends has been
pivotal to Westrow’s success. And with the recent and stunning transformation
of its Harrogate salon, the brand is proving its dedication to style and
service is second to none. Set in the salubrious position of Station Parade
since 1999, the salon has always appealed to Harrogate’s discerning clientele,
but its recent facelift has ensured that the salon – and the Westrow brand –
can step into the future with even more style.
Taking
inspiration from illusion and light, the design of the salon had to meet the
exacting standards of Franchisee, Simone Spencer, with a bright and beautiful
décor that is both modern and fresh.
Every item
(barring the magazine stands) was crafted bespoke to the salon, courtesy of
Stephen Neall interiors, the original shopfitters when the salon opened 12
years ago. With only a two-week window for transformation, time was tight, and
the Harrogate team decamped to Westrow Wetherby
to tend to the tresses of their clientele there, while the Stephen Neall
transformation team set about working their magic – with stunning results.
A sensory
journey, clients are greeted at the glass reception desk before being guided to
the privacy of the luxurious backwash area. Separated from the salon with a
frosted glass panel (which took ten men to install), remote-controlled lighting
utilises a variation of relaxing colours to set the tone. A no-talking policy
in this area also ensures a calm, serene environment, allowing clients to
unwind before they head to their salon service and the buzz of the salon
outside. Here, an abundance of mirrors add depth and enhance the space and open,
relaxing feel of the salon.
The salon
has incorporated the use of strip lighting down either side of the cutting
positions, which offers clarity to both staff and clients.
“We wanted
a sharp salon that not only looked good, but that worked on every level,” says
Simone Spencer. “The materials we utilized, such as DuPont, Corian, Amtico and
Slate, are the best on the market, while the lighting, which we sourced from
Italy, ensures a perfect, even light. There are also small spotlights in the
centre that gently diffuse soft lighting, which mean haircuts look sharper than
ever. The feedback has been
great and at night, when people drive past, it’s a beacon of light. Hopefully
this design will form a blueprint for other Westrow salons,
and work well against the company’s new vision and branding.”
Looks like the future really is set to
be bright for Westrow.
