Westrow Westpark Shortlisted for Best Creative Team

The Westrow, West Park Team

WESTROW WESTPARK SHORTLISTED FOR BEST SALON TEAM AT CREATIVE HEAD’S MOST WANTED AWARDS

“Coming together is a beginning. Keeping together is progress. Working together is success,” claimed industrial revolutionary Henry Ford – and he was right. A truly successful business lays claim to an exceptionally loyal and dedicated workforce at its heart.

Consistently providing excellent service and skill while upholding a strong work ethic and fostering a sky-high team spirit, Westrow West Park has secured a coveted place in the prestigious final of Creative HEAD’s 2012 Most Wanted awards.

Shortlisted in the BEST SALON TEAM category, the Westrow team will now be heading to London for the glittering Most Wanted Grand Final, taking place at the Royal Courts of Justice on Monday 3 September. With a celebrity host at the helm, this year’s winners will be announced in front of an audience packed with VIPs from the worlds of hair, fashion and the media.

Celebrating star quality and respecting the very best, the Most Wanted awards, joined this year by 10 leading industry brand sponsors, recognise and reward an array of hairdressing disciplines – from business innovators and highly skilled colourists, to first-class teams delivering supreme customer service.

Judged by a prestigious panel of experts, including Laura Bacharach, respected beauty journalist and blogger, and Nergish Wadia-Austin, founder and chief executive of industry performance service PHAB Standard, BEST SALON TEAM finalists have demonstrated a commitment to first class teamwork via an inspiring programme of in-salon awards and incentives, and team-building initiatives.

The BEST SALON TEAM award, sponsored by Paul Mitchell, is one of 10 Most Wanted categories that will be awarded on the night. Each winner will take home a stylish trophy, a bespoke prize courtesy of their category sponsor, and exclusive editorial coverage in Creative HEAD magazine and online – not to mention enjoy a glamorous evening of celebration, including top entertainment, dinner, cocktails and partying into the night.

Catherine Handcock, publisher of Creative HEAD, says:

The Most Wanted Awards Grand Final is a fabulous opportunity to recognise and reward the UK’s finest creative talents and business pros. If you want to know who’s really ‘happening in hair’, the Most Wanted awards is the place to look!”

Watch this space to see if Westrow West Park will be announced a Most Wanted star of 2012!

Talk About The Passion.

‘TALK ABOUT THE PASSION’
On-Magazine introduce the people behind the region’s best businesses …

THE BASICS:
Names: Marc Westerman and Steve Rowbottom
Company: Westrow
Position: Directors

LOWDOWN: Tell us about Westrow – what do you do, who do you do it for and how long have you been doing it?
At Westrow, the devil is in the detail. Our hairdressing services are underpinned with passion and creativity, while our technical strength is a result of the brand’s constantly evolving education. Premium partnerships with our preferred product manufacturers ensure our ambitions always come to fruition and so if you can envisage it, we can achieve it. Technically minded but commercially savvy, our stylists continue to flourish, working their magic in our seven salons across Yorkshire ensuring that when you visit Westrow, you will experience hairdressing that’s straight from the heart,

STANDOUT: What makes Westrow standout from your competitors?
We understand about the perception of the business and how it is perceived and received and have never diversified from our original thought process 25 years ago, which is quality over quantity every time. We established ourselves at the start as city center hairdressers, and have now expanded those same beliefs and standards of service into affluent towns and suburbs in and around Yorkshire, which we have done without de-valuing the brand in terms of price, visibility or standards.

INSPIRATION: Who or what inspires you the most?
We are continually inspired by the talent that’s within our business, as our staff are the drivers, and the future, of our brand. What has been key to our strategy from the start is to surround ourselves with the right people, who share our passion and beliefs and who have an enthusiasm for the craft.

RESPECT: Which other companies or business people do you admire and why?
We admire any business that has flourished over the last 25 years or more. Opening a business is the easy part, maintaining it through tough financial climates is the greater challenge. Locally we admire Betty’s for never diversifying from its brand values, and for encouraging a culture of discipline and dedication to client satisfaction – something we always strive for at Westrow.

PAY-OFF: What aspect of running Westrow do you enjoy the most?
Our business works by evolution not revolution, and we spend our time and money ensuring that our staff are constantly nurtured and given opportunities to enjoy a long-lasting and flourishing career. The pay off is watching them succeed. Case in point is the recent L’Oreal Colour Trophy Grand Final where Lauren Elliott and Matthew Sutcliffe from Westrow West Park took home the trophy. This is one of the highest industry accolades, and to see our staff achieve at such a high level is a great feeling – both personally and professionally.

CHALLENGE: … and what’s the trickiest part?
The trickiest part of running a business can be adapting to change, however over the the last 25 years we have learned to endorse and welcome this into the business. This is important –as the business develops, so too must our ideas. What worked yesterday may not work for us today, and so we do all we can to continually evolve and be receptive to new ideas and people’s needs.

FREETIME: Tell us what you do when you’re not running Westrow?
When we’re not involved with Westrow we both like to travel, and experience new cultures and lifestyles.

FUTURE: Where would you like to see Westrow in ten years time?
We have made a commitment to ourselves to open xx more salons in the next ten years with three in the immediate pipeline. We are also just signing the freehold on our new 4,500 sq ft Westrow Academy that will house all of our education and administration under one roof. Our aim then is to roll out a satellite academy, to deliver the same services in other parts of the country as we expand our salon base. With the aid of great people, brand awareness, marketing, PR and social media we believe we have a fantastic platform for a very exciting future. For Westrow, the sky’s the limit!

Get the Look – Trophy Twists

 Get the Look – Trophy Twists

Are you looking for a cool hairstyle for the summer? Why not try a vintage inspired roll?

With its simple, retro roll and smooth, slicked-back sides, this look is a real winner! Follow the steps below and learn how to create t yourself.

Steps by steps created in association with Your Hair magazine.

 1. Prep the hair with L’Oréal Professionnel tecni art volume rich mousse and blast dry.

 2. Comb a horseshoe section of hair to one side of the crown. Pin in place along one side.

 3. Taking the section that you pinned, roll the ends of the hair back on themselves, towards the top of the head and pin in place. Next, take the side sections and fix in place with L’Oréal Professionnel tecni art fix design spray.

 4. Spritz the remaining hair with L’Oréal Professionnel tecni art constructor spray for heat protection, then tong the remaining loose hair.

 L'Oreal Professional Techni art products are available at selected Westrow salons or online at Westrow shopping. Click on product descriptions for links to purchase.

Westrow are in it to win it!

Westrow is celebrating after finalising in a five categories in this year's Hairdressers Journal British Hairdressing Business Awards! Well done to Marc Westerman and Steve Rowbottom for finalising in Business Directors of the Year and Franchisor of the Year, to Laura Procter from Westrow West Park for finalising in Franchisee of the Year and Salon of the Year and to Penelope Hardwicke from Westrow Wetherby for finalising in Front of House! Westrow can't wait for the finals on Monday 17 September!

IT’S IN THE BAG!

IT’S IN THE BAG!

Westrow’s feeling super generous this summer, and is celebrating its 25-year anniversary by adding a touch of luxe to your locks this season. For this month only, you can win one of 25 luxury bags crammed with goodies from L'Oréal Professionnel and Kérastase  ensure your locks rock! What’s not to love?

To be in with a chance of winning, simply answer this question and fill in your details online. Who knows - you could be one of Westrow's lucky winners!

Q: How many years has Westrow been in
business?

CLICK HERE TO ENTER: http://ow.ly/bXfro