WESTROW ARTISTIC TEAM JOINS
FORCES WITH GHD EDUCATION
Steve
Rowbottom and the Westrow Artistic Team joined fashionable forces with ghd to
host an educational event at its Academy in Leeds
19 APRIL 2012 – Westrow’s Creative Director, Steve
Rowbottom, and the Westrow Artistic Team, joined fashionable forces with ghd
Education to host an up close and personal event recently. Held at the ghd
Style Academy in Leeds, Westrow – renowned globally for its precision
hairdressing and educational ability – worked on a selection of models
throughout the evening seminar, which covered the fundamentals of classic
hairdressing and offered more than 70 guests an insight into understanding
hairdressing disciplines as well as a look at how to interpret catwalk trends
and distill them into commercial gain.
“We have developed a new seminar programme which will
educate stylists on the latest fashion trends and ghd techniques, while making
current trends easy to reproduce and talk about in a salon environment,” said Jo Robertson, ghd UK and Ireland Education Manager.
“The Up Close and Personal seminar developed by Steve Rowbottom and the Westrow
Artistic Team is a key part of our new education plans and we look forward to
further developing this collaboration in the future.”
“Our up close and personal
seminar in collaboration with ghd Education was the perfect platform for us to
showcase our technical abilities to a wider audience,” said Steve Rowbottom of
the event. “Education is key to our strategy moving forward. Working with a
forward-thinking brand delivering our own techniques and trends for the
forthcoming season was the perfect opportunity for the Westrow Artistic Team to
showcase their capabilities.”
