Westrow's New Tempting SS2012 Service Menu

WESTROW'S NEW TEMPTING SPRING/SUMMER 2012 SERVICE MENU

Westrow offers clients some hair rehab this season with its new service menu offering

There’s a whole host of tempting treats on the service menus at Westrow this season. The brand, which has seven salons across Yorkshire and is a regular backstage at LFW, has taken reference from the key hair looks at the S/S12 shows to offer clients some sweet treats when it comes to caring for their hair. Offering Kerastase Fusio-Dose rituals, a bespoke conditioning ritual that involves a prescriptive fusion of ingredients, Westrow has ensured every client’s haircare dilemma is tended to, and the brand has come up with enticing names to tempt. Each two-phase prescriptive ritual includes a double shampoo, before an intensive conditioner is sprayed into the hair and massaged in with a long, luxurious scalp and neck massage. These service menu additions – priced between £13-£16 – are displayed, menu-style, at every styling station, and are also displayed on the brand’s in-salon TVs, which every client can see from their chair. Looks like Westrow is definitely one to watch!

WHAT’S ON THE MENU?

AGE IS JUST A NUMBER: perfect for mature locks, this treatment means you don’t have to act your age, and neither does your hair!

THE THIRST QUENCHER: Give thirsty locks the drink they deserve – and if they’re really dry, we might make yours a cocktail!

STAY STRONG: If your hair is weakened through colour or the sun, add some super strength with anti-breakage conditioners.

A TOUCH OF GLOSS: Protect coloured tresses and add some serious shine to your style this season.

WESTROW PAYS HOMAGE TO VIDAL SASSOON

WESTROW PAYS HOMAGE TO VIDAL SASSOON – THE PIONEER OF THE HAIRDRESSING INDUSTRY

It was announced on Wednesday 9th May, that Vidal Sassoon CBE passed away at the age of 84 following his battle with leukaemia.

An industry icon, he became the most celebrated hairdresser in the world after blazing a trail in the hairdressing industry with a fresh way of thinking – his unique aesthetic and geometric styling in the 1960s was revolutionary for women looking to free themselves from the constraints of the stiff, set styles of the previous decade.

Westrow’s co-director, Steve Rowbottom, began his career at Vidal Sassoon in 1981, working in the Leeds salon under the tutelage of then creative director, Tim Hartley.

“Those were heady days,” recalls Steve. “Working for such an iconic man and brand has hugely influenced my career and Westrow as a business, as everything we embody uses the principles inherent in Vidal Sassoon’s disciplines. He was a true master of his craft; attention to detail was everything, and his love of precision cutting is something that has never left me after 25 years in business and is at the heart of everything we strive for across the Westrow salon group. He always said ‘if they don’t look good, we don’t look good’ a true industry mantra, and his impeccable standards and creativity ensured he truly ignited British hairdressing. Without his input the industry would not have been what it is today, and he will be sorely missed.”

In lieu of flowers the family has requested that memorial donations be sent to American Friends of The Hebrew University in support of The Vidal Sassoon International Center for the Study of Anti-Semitism- 11500 W. Olympic Boulevard, Suite 512 LA CA 90064 or www.afhu.org.
A service will be planned at a later date.

L'Oreal SS2012 Colour Collection – Somptueux

 L'Oreal SS2012 colour collection – Somptueux

Allow your hair to become an artisan inspired work of art this season with a look from L’Oréal Professionnel’s Spring/Summer Colour Collection, Somptueux.Taking inspiration from this season’s Catwalk Collections, Somptueux focuses on hair inspired by craftsmanship and couture techniques with meticulous attention to detail.
From a cool, diffused blonde to a deep and mysterious chestnut, our colour collection offers you intricate and beautiful looks, whatever your hair colour. Give your Westrow salon a call today for a Somptueux look – feminine and classic, but with a modern twist and bang on trend.

4-6 Thorntons Arcade, Leeds 0113-2456948
18 Thorntons Arcade, Leeds 0113-2456220
253 Otley Road, Leeds 0113-2740999
31 Petergate, York 01904-629991
81 Station Parade, Harrogate 01423-522666
28 Market Place, Wetherby 01937-588777 3 Station Road, Ilkley 01943-600091

GET THE GLOSS!

GET THE GLOSS!

The seriously style-savvy ghd has launched its latest lust-have limited-edition styling irons today - 1 May - and Westrow has an amazing 25 pairs to give away to celebrate its own 25 years in business! The ghd IV Gloss Collection Stylers, which retail at £99, are available in patents black and glossy red, and promise to smooth locks and tame tresses for some perfect new-season polish.

To be in with a chance of winning, simply answer this question and fill in your details online. Who knows - you could be one of Westrow's luck winners!

Q: What date did the ghd IV Gloss Collection Stylers launch?

CLICK HERE TO ENTER.. http://ow.ly/aCKMf

Get the look – Funky Quiff

Do you have short hair and are looking for a fresh and fun way to style it? Why not try this funky quiff? All you need is some play ball and a pair of tongs. Just follow the easy steps below and your look will be ready in no time!
Products available at selected Westrow Salons or online at Westrow shopping. Follow links for great savings.
 Steps by steps created in association with Your Hair magazine.

1. Apply a small amount of L’Oréal Professionnel play ball body jam to damp hair and rough blowdry to give body and texture.


2. Curl the top, longer section of hair using a small barreled tong. Alternate the direction of the curls as you work.


3. Once cooled, apply a small amount of L’Oréal Professionnel play ball motion gelée to give the hair movement and shine.

The Price is Right!

THE PRICE IS RIGHT!

1987 - what a year. Dirty Dancing shone on the silver screen, Michael Jackson launched BAD, and Westrow opened its first salon!

 To celebrate the brands 25 years in business this month, Westrow is offering a staggering 200 haircuts at the prices paid by its lovely clients back in the day - that's just £12.85 for ladies and £9.50 for men. At those prices, its a snip!

To be in with a chance of winning one of 200 cut-price haircuts, simply answer this question and fill in your details online. Who knows - you could be one of Westrow's lucky winners!

Q. What year did Westrow open its first salon?

Click HERE to Enter

WESTROW CELEBRATES A LOVELY JUBILEE 25 YEARS IN BUSINESS

Directors of the Westrow hairdressing group, Marc Westerman and Steve Rowbottom, celebrated 25 years in business on 1 April 2012 – 25 years to the day that they opened their first salon in the Victoria Quarter in Leeds. To mark the occasion, the directors held a huge celebratory event for staff, industry names and members of the press at the opulent setting of Aspire in Leeds. The night was a true celebration of the businesses longevity and evolution through a tough financial climate over the years, but one that has seen the brand survive two recessions, while expanding to seven salons with more than 100 staff. The brand is focusing on further expansion plans, with an academy and three more salons in the immediate pipeline.

“Celebrating 25 years in business is a wonderful feeling,” says director Marc Westerman. “We have been through some tough financial times over the years, but have stayed strong, which is testament to our enduring business partnership and vision for the brand.”

“Recognising our loyal staff and franchisees at our event was very important to us,” continues Steve Rowbottom. “They have been with us every step of the way. Some of our staff have been with us for 20 years, and have evolved as the business has grown, and for that we are truly grateful.”

The night started with a champagne reception sponsored by Kerastase, with canapés including Yorkshire’s finest fish and chips. Guests were then treated to a retrospective of Westrow’s finest moments throughout the last 25 years, as well as an insight into the future of the brand. The party then truly got started with Ibiza favourite, nightclub percussionist Michael Fish ensuring guests could party through until the early hours.