The Ultimate Blow-Dry

The ultimate blow-dry

• After washing hair with a volume-building shampoo such as Tigi Bed Head Styleshots Epic Volume Shampoo - 250ml, £7.50 gently towel your wet hair a little and use a volumising spray such as ghd Style Root Lift Spray, £11.00.
• Take sections three inches thick and, using a hairbrush such as ghd Ceramic Vented Radial Brush - 25mm, £12.75. Smooth each section out from the root then down. Hold the brush and dryer at the root for a second before working down.
• Direct the nozzle of the ghd Air Hairdryer, £99, downwards against the hair (to close the cuticle and aid shine) on full power and medium heat.
• Once each section is dry, blast it with the dryer’s cold shot setting to seal it, before winding it into a loop and fixing it to the head with a kirby grip. Allow to cool.
• Remove the pins and hold the ends between your fingers while backcombing slightly at the roots with the brush to make the hair look thicker. Brush through the top layer to smooth and fix into a middle parting.
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• All the above products are available with great savings off RRP at selected Westrow Salons or online at Westrow Shopping

Introducing Tania and the Westrow Ilkley team

Westrow Ilkley's franchise owner Tania Waring has been in the industry for 13 years, we asked her to tell us a litle about herself and her team at Ilkley.

Hi, I'm Tania.I did my training in Adelaide, Australia. At 23 I left my humble abode in Adelaide to travel the world and to contiune with my career in London. 6 years ago I moved to Leeds and started working at Westrow. Very quickly I saw potential in becoming a business owner through being a franchisee at Westrow. 3 years ago I became franchisee of Westrow Ilkley and here we are today! So, 9 years in the UK and it is truley home!! I have a fabulous team of 6 Stylists Let me introduce:

Deborah Freeman: Deborah is 33 years old and has been with Westrow since completing her training at 19. " I relish working in the salon environment and making every client feel happy and comfortable"

Emma Longfellow: Emma has been at Westrow Ilkley for 5 years and has gone from strength to strength. She is popular with clients and is maticulous in her work. Although being a busy Elite Stylist, Emma teaches our apprentices through night school and is also training to be salon manager.

Hayley Rae: Hayley is 23 years old and has been at Westrow Ilkley for 4 years. She is hard working and loves being creative.

Samantha Longley: In the indusry for 11 years. Has been with Westrow for 2 years and loves the feeling of giving the client a complete restyle!

Olivia Reeve: Olivia, started as our Saturday girl at 15. She is now 18 and into her 2nd year of training. She does a fabulous blowdry and we cant wait to see her qualified very soon!

Joshua Carr: The only boy on the team so is popular with ladies! Josh has been with the team for 6 months and is doing really well in his training. He is definatley one to watch!

For booking details you can contact the salon on 01943 600091 and find them at Westrow  Ilkley, 3 Station Road,Ilkley.LS29 8HA

Hours of Business

9.00 - 6.00 Monday 

9.00 - 6.00 Tuesday 

9.00 - 7.00 Wednesday 

9.00 - 8.00 Thursday 

9.00 - 7.00 Friday  

8.30 - 5.30 Saturday

Future Fetish with ghd

Future Fetish

Cut the fuss and keep things slick, minimal and seriously straight this season with this How to tutorial from ghd 

 

1 PROTECT

Working with damp hair, apply ghd Style Heat Protect Spray evenly throughout the lengths and ends. This will protect your hair from the heat from your hairdryer and styler.

 2 PRODUCT PREP

With your hair still damp, apply a couple of pumps of ghd Style Straight & Tame Cream to the full length of your hair. Extra long hair will probably need a little more product.

3 PART AND DRY

With your ghd Tail Comb, create a centre parting. Using your hairdryer's airflow, train the roots flat to the scalp. Use the ghd Paddle Brush as you blow-dry to achieve a flat finish.

  4 START TO STRAIGHTEN

Once your hair is completely dry, working from the back, use the ghd Gold Max styler to straighten, section by section. Work with sections between 8-10 centimetres wide.

 5 STRAIGHTEN LENGTHS

Try to keep a light but steady tension from root to tip. Use the styler in one fluid movement along the lengths. This technique will ensure a perfectly smooth and straight result.

 6 SMOOTH & FINISH

Mist the top of your hair with ghd Style Straight & Smooth Spray, then use only the top plate of the ghd Gold Max Styler to smooth away any flyaway hairs spoiling the finish.

Westrow are an Approved Stockist for all ghd products.You can find  all ghd best selling salon professional styling irons, shampoos, conditioners and styling products from selected Westrow salons or online at Westrow shopping Click Here SHOP ghd

Love Your Mum

Love Your Mum

 

Get set for an amazing mother's day treat – courtesy of Westrow. Visit one of our seven Westrow salons for a cut or colour from Monday 19 March-Thursday 26 April, and your mum can come for free! All appointments must be booked before Sunday 18 March. Appointments Monday-Thursday only. Please call the individual salons to book an appointment. What's not to love? 

Westrow West Park, 253 Otley Rd, West Park, Leeds LS16 5LQ      0113 274 0999
Westrow Leeds ­ 4--6 Thornton¹s Arcade, Leeds LS1 6LQ               0113 245 6948
Westrow Leeds ­ 18 Thornton¹s Arcade, Leeds LS1 6LQ                 0113 245 6220
Westrow Wetherby, 28a Market Place, Wetherby LS22 6NE 01937 588 777  

Westrow Ilkley, 3 Station Road, Ilkley LS29 8HA                                01943 600 091 

Westrow Harrogate, 81 Station Parade, Harrogate HG1 1ST                01423 522 666
Westrow York, 31 High Petergate, York YO1 7HP                             01904 629 991

Westrow appoint Seven Publicity PR

Seven Publicity, the new independent, bespoke PR, marketing and brand consultancy specialising in the hairdressing and lifestyle sectors, has been appointed by Westrow – one of the leading hairdressing groups in the North of England – to handle all aspects of its PR related to the brand and its seven salons.

Established in 1987 by founders Steve Rowbottom and Marc Westerman, the seven-strong salon group is renowned for its love of re-interpreting classic techniques, and the group is dedicated to education and pushing the creative boundaries.

Marc Westerman said: “We’ve come a long way since we began the business, and are thrilled to appoint Seven Publicity as our new PR. As this is our 25^th year in business it’s crucial that we have a media-savvy agency in place to handle all of our PR and communications.”

Emma Rowbottom said of the appointment: “Seven Publicity was launched to meet the growing media and communication needs of business owners looking to take their brand to another level, and we look forward to working with the award-winning Westrow group to develop its media strategy with immediate effect.”

Hair by L’Oréal Professionnel – The Power Pony

The pony tail was one of the sleekest catwalk looks for Spring/Summer 2012.

The Catwalk Inspiration



From AQUASCUTUM to PRINGLE and EMILIO DE LA MORENA, the pony came in many guises on London’s runways: sleek, to the side, disheveled, folded and accessorised.

How It’s Done

1. Spray L’Oréal Professionnel tecni art pli to the mid-lengths and ends of dry hair. This helps to lock in texture. Then apply a golf ball-sized amount of L’Oréal Professionnel tecni art volume lift to the roots, paying particular attention to the hairline to ensure it is kept sleek.


2. Apply L’Oréal Professionnel tecni art crystal gloss to the mid-lengths and ends before using ceramic straightening irons. Straighten hair section by section around your head until all your hair is straight and smooth.


3. Gather the hair into a ponytail and position it midway between the crown and the nape of your neck. Take a bungee elastic to secure – this will give a tighter knot than a regular hair elastic.


4. Take a small section of the ponytail, gently backcomb it, then wrap the length around the elastic and pin in place to disguise it. Finish with a mist of L’Oréal Professionnel tecni art gloss control to leave hair look beautifully shiny.



Just click on the product links to find all the L'Oreal Professional techni art products at Westrow's online shopping site BesthairBrands, with great savings off RRP.

Kinder Aggugini for the Finals

 

The 2012 L’Oréal Colour Trophy has announced the exciting fashion collaboration with acclaimed designer Kinder Aggugini. The annual tour of seven regions will present a ‘Hair Inspired by Fashion’ catwalk show with an exclusive collection from the renowned fashion designer taken straight from the runways of his 2012 Autumn /Winter and Spring /Summer London Fashion Week shows – where Westrow Wetherby’s Nicola Hulatt-Richards worked behind the scenes styling the hair this season. 

The Grand Final is on Monday 28 May at The Grosvenor House in  London